.38-40 WCF COWBOY

The .38-40: A Caliber in Need of Cowboy Choice Back in 1874, Winchester introduced the .38-40 caliber, a fine cartridge that quickly became popular for both rifles and revolvers. But let’s be honest—if Cowboy Choice ammunition had been around back then, the Old West would have been a much better place. First off, no one could figure out why a .38-40 actually used a .401-inch bullet. You had cowboys arguing at the saloon, one swearing it was a .38, the other saying, "Well, then why’s my bullet fatter than my horse’s hoof?" Cowboy Choice would have had clear, no-nonsense packaging: "Shoots Straight, Stops Rustlers, Won’t Confuse Your Drinking Buddies." Then there’s the black powder mess. One shot, and you were lost in a cloud of smoke, coughing like a city slicker in a hay barn. Cowboy Choice Smokeless Formula™ would have kept your lungs clean and your sights clear. Had Cowboy Choice been around in 1874, we’d probably still be using the .38-40 today—without all the confusion.